As Meta delivers new tools to generate more ads, there are some guardrails for marketers to consider.

Gap hired Fabiola Torres, a veteran marketer from PepsiCo, as global CMO for its namesake brand as it continues its media review.

A few highlights: Live Nation promotes the $25 tickets available during Concert Week (May 8-14). Aleve says it offers “12 hours of uninterrupted joint-pain relief” in a spot that focuses on ballet dancers. And Olay hypes Olay Retinol Body Wash.

Panera Bread’s Charged Sips drinks, which are being axed, can contain more caffeine than some energy drinks.

This week: Target hires a TikTok-famous toddler, Skittles teams up with a TikTok apartment tourer and Gen Z interior designer, and more.

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