Ever since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud assertion that we are far too busy and too important to read the whole thing, we skimmed a summary instead. At first glance, it...

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for granted, now we express...

Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient approach, of course,...

…but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous.

Many marketers spend time with their CRM systems. Expensive cloud-based tools that automate Customer Relationship Management. Maybe customers don’t want to be managed. They probably don’t. It might be more useful to think of our most important work as customer relationship leadership. CRL is voluntary. It’s done with...

The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading up to the big day. When we buy something...