Remember when golf was the sport for wealthy grandpas in country clubs? No more – the $102B sport has passed the vibe check of a much younger, hipper, and more diverse crowd. RIP Richard Gilmore, you would’ve loved this trend. Source: Women in Revolt There were a total of 45m golf participants in the US in 2023. Among them: Nearly...

When Open AI’s ChatGPT first burst onto the scene in late 2022, as a writer, admittedly, I was a little nervous. All I kept hearing was how AI was going to take my job and how human writers would go the way of the dinosaur … yada yada yada. That put a sour taste in my mouth regarding using that AI tool for my small business. And it was quite some...

Unicorns are all around us — unicorn companies, that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the term‘s inception in 2013,...

Most of us have heard the phrase, “cash is king”. But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise. According to new research, Gartner expects that 80% of B2B sales interactions will occur on digital channels by 2025. In order to remain competitive, small business...

A concrete business growth strategy is more than a marketing effort. It’s a crucial cog in your business machine. Without one, you’re at the mercy of a fickle consumer base and market fluctuations. So, how do you plan to grow? If you’re unsure about the steps needed to craft an effective growth strategy, we’ve got you covered. Table of Contents...

Outside of marketing, I’ve worked as a trainer and business owner. While I love the work I do, it’s just as important that I get paid for my efforts, so purchase orders (POs) are a big part of my day-to-day. A purchase order (PO) is a document that buyers send to suppliers to confirm their intention to move forward with their goods and services. A...