A concrete business growth strategy is more than a marketing effort. It’s a crucial cog in your business machine. Without one, you’re at the mercy of a fickle consumer base and market fluctuations. So, how do you plan to grow? If you’re unsure about the steps needed to craft an effective growth strategy, we’ve got you covered. Table of Contents...

Outside of marketing, I’ve worked as a trainer and business owner. While I love the work I do, it’s just as important that I get paid for my efforts, so purchase orders (POs) are a big part of my day-to-day. A purchase order (PO) is a document that buyers send to suppliers to confirm their intention to move forward with their goods and services. A...

Andre Chin’s not your typical sewist. But this laid-back Asian Millennial from Toronto is the creator of Glory Allan, a sewing education YouTube channel with 280k+ subscribers. Andre started sewing in 2016, after staying at his grandma’s house with no Internet for an entire summer. But boredom turned into curiosity when grandma busted out a clunky...

Thanks to my husband’s newfound passion in sewing, we’re now the proud owners of a Singer heavy duty sewing machine… … and contributors to its $600k monthly sales on Amazon. We’re not alone – “arts, crafts and sewing” sales went up 27% from 2023 to 2024, the highest growth of all major Amazon product categories. Those who sewed their own masks...

Sales job interview questions tend to cover several angles — and for good reason. Sales roles are multifaceted, and a successful career in the field requires a wide range of skills, a certain disposition, ambition, a growth mindset, and a host of other key attributes and tendencies. You can‘t address all of those elements with a short, cookie-cutter...

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. To make the process...